The trend remains consistent in the dating niche as well.
Some of the most popular options include search advertising giants such as Google and Bing.
Brett has been highly successful in turning a student-originated scheme for "chemistry test date in your lunch hour" into a profitable internet business that "delivers smooches and happiness to the masses in style".
Follow his daily musing on Twitter (@brettharding), where he describes himself as a "marketeer, tech & gadget lover and a Liverpool football fan".
There are a number of great site analytics tools such as Google Analytics and KISSmetrics.